about us

Delve into our history to learn about who we are and what we do; how we started and how we've evolved.

  • The Beginning
  • Vintage Style
  • World War II
  • Dressing the Famous
  • The Present

1 The Beginning

Founded by Austin Leonard Reed in 1900, we were the first menswear retailer to craft ready-to-wear clothes with the same level of expertise as made-to-measure. The first Austin Reed branded store was established on Fenchurch Street, with a larger flagship store opening in 1911 at 113 Regent Street.


In the early 1920s the Regent Street store was refurbished and lavishly decorated, with design details such as marble flooring, a beautiful Art Deco lift and a wing-collar shaped stairwell. Austin Reed continued to expand throughout the country and opened a concession store on the transatlantic liner, HMS Queen Elizabeth.

3 World War II

Throughout WWII we designed and manufactured uniforms for the armed forces and their officers as well as supplying special agents and members of resistance groups with foreign suits and uniforms for dangerous missions. Austin Reed's skills were further put to the test when we were commissioned to make the now iconic 'siren suits' for Prime Minister Winston Churchill.

4 Dressing the Famous

In 1954, aged 80, Austin passed away after suffering from poor health - but the company continued to grow and innovate.
In the 1960s it took inspiration from pop culture and Carnaby Street fashion and at the end of the 1970s it launched its first womenswear range.
The 1990s saw Austin Reed granted with two Royal Warrants as official suppliers and outfitters to Queen Elizabeth, Prince Charles and the royal family.

5 The Present

In 2011, the doors closed on 113 Regent Street, and we moved across the road to number 100. Our new store features a dedicated casualwear floor, a 60ft wall of shirts, and two floors of tailoring, including made-to-measure bespoke suits and Hirewear.